Led editorial strategy and content development for the epocrates News Feed, delivering timely engaging clinical news to millions of physicians every day. Managed content planning, writing, and optimization, contributing to a 68% increase in readership.

Omnichannel marketing campaign spanning paid social, commercial video, and conversion funnels, with creative messaging tailored to each stage of the customer journey.

Applied behavioral economics and color psychology to direct mail creative, helping test over 150 mailer variations, optimize member enrollment, and reduce costs by $1.3 million. The resulting campaign achieved a 7.7% conversion rate vs. 6.3%.

Led marketing, fundraising, and event operations at the 3v3 World Floorball Championships in Spain, generating 50K social media views and securing donations to offset approximately half of team costs.