breaking MEDICAL NEWS. like clockwork.

Two million physicians. One newsletter. Every other week.

For three years, I managed The Scan, epocrates’ biweekly clinical newsletter and routinely one of its highest-performing emails. I curated and edited content, coordinated with design, and managed each issue through publication.

LESS SCROLLING. MORE CLICKING.

We used reader engagement data to rethink the newsletter experience, cutting back on competing links and moving important content higher up.

Using Amplitude and Iterable, I tracked performance and helped refine what we sent, where we placed it, and how we presented it.

THE WORK

From breaking medical news and clinical guidelines to interactive quizzes, The Scan gave busy physicians a quick way to stay informed.