epocrates News Feed
medical news worth Reading.
As a Senior Medical Copywriter at epocrates, I helped manage a clinical news feed publishing 2,500+ articles a year. Think breaking research, specialty-specific news, and interactive content that made learning a little less boring.
NEWS THAT MOVES FAST
Our team worked on a 24-hour news cycle, turning the latest medical research into clear, relevant content for clinicians across specialties.
NOT YOUR AVERAGE MEDICAL QUIZ
We mixed things up with polls, picture quizzes, and Pop Culture Prescriptions, a series connecting TV characters with real-world medication questions.
The series landed among our top five content features for click-through rate after launch.
FOLLOWING THE CLICKS
Using Amplitude, we tracked what readers clicked, what they skipped, and what kept them coming back. Then we used those insights to make smarter editorial decisions.
numbers talk.
+178% active news feed users
+800% article click-through rate
+150% monthly impressions
2023 News Feed results. Source: athenahealth, February 2024. CTR excludes picture quizzes.
Targeted feed
Operating on a 24-hour timeline, our agile clinical content team conducted continuous surveillance, crafting and refining targeted content for specialties such as cardiology, neurology, oncology, and beyond.
Engaging quizzes
Our quiz content spanned a variety of formats, from picture-based challenges to drug-drug interaction and pill quizzes, plus engaging polls. One recent addition—Pop Culture Prescriptions—proved highly successful, landing in the top five for click-through rates post-launch.