News Feed
As a Senior Associate Medical Copywriter at epocrates, I help oversee a dynamic news feed that delivers over 2,500 articles annually—engaging clinicians with timely insights, interactive quizzes, and thought-provoking polls.
Targeted feed
Operating on a 24-hour timeline, our agile clinical content team conducts continuous surveillance, crafting and refining targeted content for specialties such as cardiology, neurology, oncology, and beyond.
Engaging quizzes
Our quiz content spans a variety of formats, from picture-based challenges to drug-drug interaction and pill quizzes, plus engaging polls. One recent addition—Pop Culture Prescriptions—proved highly successful, landing in the top five for click-through rates post-launch.
Results-driven content
Using Amplitude to track click rates, we analyze engagement patterns to better understand user preferences—ensuring we deliver more of the content they value most.